Patrick McGee: Apple in China (Trade Paperback) (2025)
ISBN: 9781398534377
Patrick McGee: Apple in China (Trade Paperback) (2025)
ISBN: 9781398534377
9 125 Ft
Készlet: 1-10 darab
As Trump wages a tariff war with China, seeking to boost domestic electronics manufacturing, this book offers an unparalleled insight into why his strategy is embarrassingly naive.
Tovább olvasomTermékjellemzők
ISBN
9781398534377
Szerző
Patrick McGee
Oldalszám
448
Kötés
Puhakötés
Kiadó
SIMON & SCHUSTER
Kiadási év
2025
Formátum
Könyv
Nyelv
Angol
Apple isn’t just a brand; it’s the world’s most valuable company and creator of the 21st century’s defining product. The iPhone has revolutionized the way we live, work and connect. But Apple is now a victim of its own success, caught in the middle of anew Cold War between two superpowers.On the brink of bankruptcy in 1996, Apple adopted an outsourcing strategy. By 2003 it was lured to China by the promise of affordable, ubiquitous labour. As the iPod and iPhone transformed Apple’s fortunes, theirsophisticated production played a seminal role in financing, training, supervising and supplying Chinese manufacturers – skills Beijing is now weaponizing against the West.Investigative journalist Patrick McGee draws on 200 interviews with former Apple executives and engineers to reveal how Cupertino’s choice to anchor its supply chain in China has increasingly made it vulnerable to the regime’s whims.