They're brilliant facilitators and decision-guiders. How do they do it? In this groundbreaking new book, Charles Duhigg unravels the secrets of the supercommunicators to reveal the art – and the science – of successful communication. He unpicks the different types of everyday conversation and pinpoints why some go smoothly while others swiftly fall apart. He reveals the conversational questions and gambits that bring people together. And he shows how even the most tricky of encounters can be turned around. In the process, he shows why a CIA operative was able to win over a reluctant spy, how a member of a jury got his fellow jurors to view an open-and-shut case differently, and what a doctor found they needed to do to engage with a vaccine sceptic.